Twisties Launches New Nasi Goreng Berasap Flavor with #EmbraceYourGoreng Campaign!
The campaign message in #EmbraceYourGoreng is synonymous with our brand message of being able to celebrate the uniqueness in your own way.
Snack lovers, rejoice! One of Malaysia’s most beloved snack brands, Twisties, has just announced a new flavour - Nasi Goreng Berasap. This new flavour has hit store shelves nationwide and is sure to be a hit with Malaysians, who love the smokey and savoury taste of Nasi Goreng Berasap.
Twisties’ Nasi Goreng Berasap flavour is packed with the caramelised and savoury undertones of a sunny-side-up egg, making it a satisfying snack that can be enjoyed anytime, anywhere.
The #EmbraceYourGoreng campaign that accompanies the launch of this new flavour celebrates Malaysians’ unique ability to get themselves out of sticky situations in funny, creative, and unusual ways.
Zaid Areff, Senior Marketing Manager of Mondelēz International Malaysia & Singapore, said, “Twisties is committed to our brand purpose of introducing fresh twists to our beloved product line-up.
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Nasi Goreng Berasap
With the introduction of Twisties Nasi Goreng Berasap flavour, Malaysians can now enjoy the authentic and delicious flavours of their favourite meal instantly and even on the go!
The campaign message in #EmbraceYourGoreng is synonymous with our brand message of being able to celebrate the uniqueness in your own way. It invites Malaysians to ‘goreng’ yourselves out of everyday sticky situations driven by each individual’s personality and creativity.”
Twisties’ Nasi Goreng Berasap flavour is the latest addition to its mouth-watering range, which includes BBQ Curry, Cheddar Cheese, Chicken, and Cherry Tomato. The snack has been a household name in Malaysia for over 50 years and is one of the many brands under Mondelēz International, a leading snacking powerhouse.
The new flavour is now available at the Mondelez International official Shopee and Lazada store, as well as major retailers, convenience stores, and grocers in Peninsular Malaysia and East Malaysia. Snack lovers can stay tuned for more #EmbraceYourGoreng content on Twisties’ social media channels, including Instagram, Facebook, and TikTok.