DUBAI, May 11 — Tourism Malaysia has signed a Memorandum of Collaboration (MOC) with Emirates yesterday at the Arabian Travel Market (ATM) 2022 that is held at Dubai World Trade Centre from 9th to 12th May.
Working as strategic partners to boost the tourism recovery, Tourism Malaysia will work together with Emirates, one of the world’s leading airlines, to increase air connectivity through a number of flights and flight capacity to Malaysia, from major destinations beyond Dubai and across the globe.
Nancy Shukri, Minister of Tourism, Arts and Culture said: “This collaboration will give a further boost to the tourism industry and strengthen economic ties between Malaysia and the United Arab Emirates.
“We hope Emirates will continue to work together with Tourism Malaysia to promote Malaysia as a unique travel destination focusing solely on Malaysia by highlighting different cities such as Kota Kinabalu and Penang.
“This collaboration also aims to attract potential tourists from other markets such as Europe, America, and Africa via Emirates’ network and services”.
The collaboration will look into mutually beneficial initiatives to drive inbound tourism to Malaysia, as well as provide Emirates with more opportunities to serve the market.
More collaborative activities, such as familiarisation trips, workshops, seminars, digital campaigns, in-flight marketing campaigns, and other marketing programmes, are planned to drive tourism recovery.
Following the reopening of Malaysia’s international borders on 1st April 2022, through this collaboration, Emirates is expected to expand its wings to other cities in Malaysia as well as promote some of the country’s latest attractions and destinations for shopping, family fun, eco-adventure, honeymoon, and luxury holidays.
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination.
Since its inception, it has emerged as a major player in the international tourism scene. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.