Siemens Malaysia Introduces New Product Line

The ASEAN market has accelerated exponentially, and identified as the next growth region, driven by rapid urbanization and economic growth.

Siemens Malaysia Introduces New Product Line
(Left) Ms Patricia Yap, Head of Finance for SI EP Malaysia & Singapore; Mr. Siew Choon Thye, President of The Electrical and Electronics Association of Malaysia (TEEAM), Mr Alvin Chan Choon Hoong, Vice President, Head of the Business Unit, Electrical Products at Siemens Malaysia & Singapore; and Ms Uthaiwan Suppaworawat, Regional Business Unit, Head of Finance for IAA region, at the launch of Siemens Malaysia’s SINOVA range of products.

KUALA LUMPUR, 21 December 2022 – Siemens Malaysia, a leading technology company with comprehensive products and solutions recently unveiled SINOVA, a range of low-voltage products built with reliability and affordability in mind.

The SINOVA portfolio is a comprehensive range of low-voltage control, switching, protection and power monitoring devices ideal for infrastructure, buildings, utilities, and industrial applications.  

Not only is this new range designed and built in accordance with Siemens quality standards of safety and reliability, the products are also marketed towards the affordable and cost-efficient segments of Siemens Malaysia and the ASEAN markets.  Simply Efficient, this is the SINOVA way.

Mr Alvin Chan Choon Hoong, Vice President, Head of the Business Unit, Electrical Products at Siemens Malaysia & Singapore giving his welcoming speech at the recent launch of Siemens Malaysia’s SINOVA range of products.

The launch event, held on 6 December 2022, was graced by the President of The Electrical and Electronics Association of Malaysia (TEEAM), Mr. Siew Choon Thye, together with Mr. Alvin Chan Choon Hoong, Vice President, Head of the Business Unit, Electrical Products at Siemens Malaysia & Singapore, Ms. Uthaiwan Suppaworawat, Regional Business Unit, Head of Finance for IAA region, and Ms. Patricia Yap, Head of Finance for SI EP Malaysia & Singapore.

Speaking at the launch, Mr. Alvin Chan said, “We are proud to be Malaysia’s preferred technology partner for the past 110 years since we made our first recorded sales in the country, supplying state-of-the-art, customizable solutions based on customers’ needs.”

“The ASEAN market has accelerated exponentially, and identified as the next growth region, driven by rapid urbanization and economic growth. There is also an increase in manufacturing investment in this region due to its strategic location as well as the high adoption of digital services and infrastructure.”

Customers learning more about the benefits of the SINOVA range of products, which were displayed at the launch
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“Therefore, we believe the time is right for us to penetrate the market through our new range of products, which we are confident will be received well. We hope that with our trustable quality and brand name, we can bring affordability to the market and to users at a renewed level, especially a renewed level of price and value position.”

Customers learning more about the benefits of the SINOVA range of products, which were displayed at the launch

“Looking forward, we are confident that our range of SINOVA products is expected to contribute approximately 35% to our top-line by 2026 and eventually reflect a positive impact on the economy of the country, as well as towards the accelerated growth of the country.”