Selling Your Products On Facebook? This Is What You Need To Do

A seller should maximise client purchases when sales are at their peak, using a technique that is already common on Facebook for example

Selling Your Products On Facebook? This Is What You Need To Do

In its report '2022 Mega Sales Marketing Guide' META offers tips to entrepreneurs on how to drive sales online.

First and foremost, it states that the seller must lay a solid foundation well in advance of your sales event in order to establish foundations with potential clients.

To be the top brand in the minds of buyers, a seller must also reach out to customers early before the sales day.

The third step is how to maximise purchases. It states that a seller should maximise client purchases when sales are at their peak, using a technique that is already common on Facebook for example.

This technique involves boosting a post that is already getting popular on your page in a bid to maximise the reach and so on.

The fourth strategy is to keep new customers coming to your brand by keeping your shop on top of their thinking. That would demand regular posts, updates and personalised messages, if possible to the new customers.

Meta’s Guide On Malaysian Shoppers Need
The guide is more on how to use the modern tools, the technology and approaches to win more customers.

Data Foundation

A strong data foundation helps businesses maximise performance and META has all the data to show how this works for entrepreneurs.

It says, "8% performance improvement were achieved by advertisers with the help of recommended best practices while sending events via both the Meta Pixel and Conversions API."

Meta offers tools like the pixel and Conversions API to enable you to share marketing data in a way that respects people’s privacy choices. Event Match Quality helps you track how likely your events match to a Meta account, increasing conversions and improving acquisition costs.

Share back marketing data through the pixel, SDK or offline conversions to personalise and optimise ads.

Increase data reliability by creating a direct connection between your marketing data and the Meta systems through the Conversions API. In subsequent articles, we will discuss the API and pixel, SDK, and so on.

META also says sellers must aim for an Event Match Quality score of 6.0 or higher by:

Increasing coverage of customer information parameters.

Share events in as close to real time as possible.

Monitor score in Events Manager.

How To Establish Foundations?

Work with Meta Business Partners to establish a strong data foundation and drive performance.

Connect your customers’ actions through a safe and secure partner integration.

Partners provide streamlined access to, and setup of, the most powerful business tools that Meta has to offer. This includes workflow efficiency and automation through Campaign Management, as well as reliable data connections through the Conversions API.

Success story

Jobbie, the Malaysian peanut butter brand worked with Facebook Marketing Partner EasyStore to test using both Conversions API and the Meta pixel and earned a 9.2% decrease in cost per action with the tools combined.

Source: Meta case study, May 2021 Results are self-reported and not identically repeatable. Generally expected individual results will differ.

In a part three of the series to help entrepreneurs ouith their online presence and sales, we ouill continue ouith META's report focussing on Ads and Commerce Compliance. See you soon!