Saudi Tourism Authority Launches Nusuk and Umrah+ in Malaysia
The digital platform, which welcomes pilgrims worldwide, offers an expanded range of choices and enhances the overall experience for Muslims visiting Saudi Arabia. It also simplifies arrival procedures for visitors to perform Umrah.
The Saudi Tourism Authority (STA) has announced the launch of Nusuk, a new Umrah integrated digital platform in Malaysia. Nusuk, a joint initiative by the Saudi Tourism Authority and the Vision 2030 Pilgrim Experience Program, was revealed at a roadshow in Kuala Lumpur, which brought together 22 partners including travel associations, DMCs, Umrah companies, and hoteliers.
The digital platform, which welcomes pilgrims worldwide, offers an expanded range of choices and enhances the overall experience for Muslims visiting Saudi Arabia. It also simplifies arrival procedures for visitors to perform Umrah.
The Minister of Hajj and Umrah, Dr. Tawfiq bin Fawzan Al-Rabiah, said that Nusuk would provide an enriching and seamless booking experience with expanded travel options that take pilgrims on a spiritual journey across different Islamic attractions and offerings between Makkah and Madinah.
A Maria
Umrah +
Fahd Hamidaddin, CEO and Member of the Board at Saudi Tourism Authority and Managing Director of Nusuk, added that the digital platform was designed to make Saudi more accessible to all visitors.
The enhanced Umrah+ packages aim to encourage travelers to discover Saudi as a great holiday destination with rich cultural and historical offerings, pristine nature, and diverse landscapes.
The recently announced Stopover Visa is open to all leisure, business, and religious travelers flying on SAUDIA and flynas. Travelers can enjoy a stopover in Saudi for up to 96 hours and enjoy a complimentary one-night hotel stay with Saudia.
Malaysia is a key tourism source market for Saudi and is committed to investing and working closely with local players to ensure experiences are relevant and appealing to the Malaysian market.
Saudi welcomed 312,000 Malaysian visitors last year and aims to double visitor numbers this year. Alhasan Aldabbagh, Nusuk President-APAC, added that the platform's launch in Bahasa Melayu is a showcase of the company's agility to respond to market needs. Nusuk will make it easier and more accessible for pilgrims to plan and book their trip, encouraging them to discover Saudi beyond their spiritual journeys.
Kazi Mahmood
