Pepper Lunch and BOGA In Master Franchisee Deal

Having first opened in Ofuna, Kanagawa in 1994, Pepper Lunch allows customers to be their own master chef.

Pepper Lunch and BOGA In Master Franchisee Deal
Mr Wong Wai Wai: General Manager (Operation Department) of Pepper Lunch Singapore, Mitsunobu San: General Manager of SFBI (Suntory F&B International) Singapore, Adachi San: Managing Director of SFBI (Suntory F&B International), Kusnadi Rahardja, Mr Harianto Teh: Managing Director of Boga Group, Mr Leong: Director of Pepper Lunch Malaysia, Ms Micco Goh: Shareholder of Pepper Lunch

Malaysia, September 9, 2022 – Good news for all Pepper Lunch lovers! This DIY (Do-It-Yourself) steakhouse now welcomes Pepper Lunch Malaysia and Boga Group as the Master Franchisee in Malaysia. Having entered the Malaysian market in 2019, this joint venture promises the wonderful potential of more Pepper Lunch outlets opening by 2023.

Pepper Lunch is a Japanese "fast-steak" restaurant with nearly 500 outlets worldwide. Presenting a novel concept of sizzling Steaks, Pastas, Curry Rice, and the signature Pepper Rice, Pepper Lunch promises a dynamic and fresh culinary experience for everyone at an affordable price.

Goh Ching Mun, Director of Pepper Lunch Malaysia said, “We believe that Boga's experience of being the Master Franchisee in Indonesia will benefit us and guide us in the right direction for more customers to enjoy the much-loved Pepper Rice.”

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Having first opened in Ofuna, Kanagawa in 1994, Pepper Lunch allows customers to be their own master chef. The finest and freshest ingredients are assembled on a patented sizzling hot teppan and customers are able to immerse themselves in the wholesome experience of “Sizzling It Your Way”. For a different twist, customers can experiment with the exquisitely crafted sauces to create a taste of their own. Trust us when we say, it’s guaranteed to be simply irresistible!

Pepper Lunch Expansion Plans

President Director of Boga Group, Mr Kusnadi Rahardja says that Pepper Lunch has been growing in demand, hence the decision to collaborate with Pepper Lunch Malaysia to be the Master Franchisee in Malaysia comes as no surprise. “We look forward to continuously working together to grow and expand in Malaysia. Our goal is to have 20 outlets in 5 years and we believe that Pepper Lunch Malaysia is the ideal partner to make our expansion plans a reality.”

At Pepper Lunch, meals are made using an electromagnetic cooker. The iron plate can be heated up to 260C in 70 seconds and remain hot at approximately 80C for more than 20 minutes. Meat grilled at this temperature range remains tender and juicy. The iron plate also keeps food warm for a longer period so that customers can enjoy the full flavour of the dish.

At the moment, some of the more popular dishes at Pepper Lunch are the Sirloin Steak, Beef Pepper Rice, Chicken Pepper Rice, Beef Aglio Olio and Cheesy Omelette Chicken/Beef. With the announcement of this master franchise between Pepper Lunch Malaysia and Boga Group, there will be no changes to the existing menu. However, new items are set to be introduced from time to time.

SFBI (Asia-Pacific) Pte Ltd is currently the Franchisor for Pepper Lunch in Asia.