Meta, or Facebook, says we are living in a time of transformation As with any change, these shifts are not without challenge to businesses. To guide entrepreneurs on what to focus upon, the company came out with the '2022 Mega Sales Marketing Guide Malaysia'.
"The transformation is one in which we have seen shifts in how we work, how we express ourselves, how we connect, and how we shop.
"As with any change, these shifts are not without challenge to businesses. While technology is emerging that seeks to support businesses in the face of transformation, true transformation is not about technology alone – it is about people," it says.
The guide is more on how to use the modern tools, the technology and approaches to win more customers.
The fact is while much is changing, human needs around shopping remain the same. Modern technology is delivering on timeless human needs in new ways.
"During Mega Sale Days, people expect experiences that are tailored to them as individuals. These shoppers want to be entertained and inspired. Once they discover something they love, people anticipate a fast and easy path to purchase
True transformation is not about technology alone – it’s about people.
With the tools available on Facebook and other services offered by Meta, the company urges entrepreneurs to maximise the Mega Sales moments with what it calls 'Discovery Commerce".
This is how you can use the Discovery Commerce system to build shopping journeys that are:
Our personalisation engine is driven by machine learning, and fueled by a deep understanding of people’s interests, preferences and behaviors.
Engaging surfaces deliver your creative through curated experiences to people where they’re already spending time.
Advertising and conversion tools help people move from discovery to purchase, often without leaving the app.
Optimisation and measurement solutions enhance experiences throughout the journey and over time to help you achieve and exceed your Mega Sale Day goals.
Meta also offers four key phrases that it says will help you to maximise your Mega Sale Moments.
In the part two, we will present the other tools Meta suggests for entrepreneurs to drive online sales. Wait for it!