What is Maxis Business Spark Engage Series Doing On Digital Transformation?
The panelists discussed crucial components for achieving an advantage in uncertain times, such as accelerating tech adoption, automating manual tasks, securing digital assets, and partnering with the right IT solutions provider.

Maxis recently held its popular Maxis Business Spark Engage forum in Kuala Lumpur, aiming to empower Malaysian businesses through insightful conversations on digital transformation. The event focused on enabling enterprises to gain an advantage in the rapidly evolving digital landscape.
A panel session at the forum, titled "The Winning Formula to Build an Uncertainty Advantage," featured Kevin Lee, Maxis' Head of Corporate and SME Segment, Ian Lim, Palo Alto Security's Asia Pacific Field Chief Security Officer, and Lawrence Annies, Holiday Tours’ Vice President of Operations.

The panelists discussed crucial components for achieving an advantage in uncertain times, such as accelerating tech adoption, automating manual tasks, securing digital assets, and partnering with the right IT solutions provider.
Maxis Business Spark Engage Series
Additionally, the spotlight discussion featured special guest David Coulthard, a thirteen-time Grand Prix winner, who shared insights on how technology has transformed F1 racing with renowned F1 journalist and author Lee McKenzie. Coulthard emphasized the importance of trust, teamwork, and passion in utilizing real-time data to ensure precision and optimum results, drawing parallels with the competitive business environment.
Kevin Lee highlighted the continuous nature of digital transformation and the importance of the Maxis Business Spark series as a platform for businesses of all sizes to collectively address issues, discuss solutions, and benefit from insightful knowledge and experiences. Spark Engage 2023, marking the fourth year of the Maxis Business Spark series, attracted business leaders from SMEs, large corporations, and government organizations.
Maxis Business acknowledges the significance of teamwork and strong partnerships for successful digital transformation. Committed to being a reliable partner for its customers, Maxis Business has a proven track record of helping organizations adopt and benefit from technology. The company provides tailored solutions, network, and expertise to enable businesses to stay ahead in a changing world.
