MAGGI’s Campaign Brings Gawai Festive Cheer

MAGGI’s Campaign Brings Gawai Festive Cheer

Hari Gawai or Gawai Dayak celebration symbolises the Sarawak community’s unity, aspiration and hope. It has been a tradition for MAGGI to host the Gawai festivities for many years now and this year it returns with the MAGGI’s Jom Masak & Berkongsi Bersama campaign in conjunction with the annual celebration.

Celebrating the Gawai festival this year is especially meaningful after two years of COVID-19 pandemic restrictions. Through this campaign, MAGGI hopes to bring cheer and togetherness to the Sabah community by organising various celebratory activities including recipe sharing, onground roadshows and a Corporate Social Responsibility (CSR) fundraising initiative to support those in need.

Throughout the campaign duration, MAGGI will raise funds through every MAGGI’s “Jom Masak & Berkongsi Bersama” contest entry submitted for the benefit of charity organisations, Hope Place and Special Needs Society Kuching in Sarawak. With this, MAGGI aims to light up the spirit of the local community and inspire others to also come forward and give back to the community, mirroring the spirit of care and unity of Gawai. 

According to Ms Geetha Balakrishna, Business Executive Officer of MAGGI, Nestlé (Malaysia) Bhd, “Every year, we look forward to participate in the celebration of culture and heritage in Sarawak. Hari Gawai is a is a significant thanksgiving and harvest festival that reminds us to cherish the time with friends and family, while coming together to celebrate the blessings that food brings.

“We at MAGGI believe that through the goodness of homemade food, there is an opportunity to make a positive difference, for our loved ones and the community. As such, we are honoured to be part of the Sarawakian kitchen, whether it’s for everyday cooking or special dishes prepared during this auspicious celebration, making the festivity merrier and more meaningful. 

MAGGI’s brand promise

“In line with MAGGI’s brand promise, You and MAGGI Cook the Difference, we understand that cooking goes beyond merely satiating one’s appetite. Through its various products, MAGGI strives to empower Malaysians in their culinary journeys, especially in creating good food moments with their loved ones,” adds Geetha.  

Hope Place is currently serving more than 200 needy families in and around Kuching, providing basic food aid and necessities, meanwhile Special Needs Society Kuching provides shelter home programmes to about 40 young adults with special needs within the city. 

Both Hope Place and Special Needs Society Kuching will be receiving upgrades to their existing living facilities as well as contributions in the form of food supplies, handicraft materials, sewing machines and household items, which will then be distributed to its members and the communities in need, including people with intellectual disability, orphanages and welfare homes.   

Mr Joseph K L Chuo, President of Special Needs Society Kuching says “The Gawai festival has always been synonymous with the spirit of caring and togetherness. We believe that expressing concern to those in need and caring for the special needs community is a shared responsibility. Hence, we are glad that MAGGI is one of the caring corporate citizens and we appreciate all their contribution and support. We would like to call upon the public to join us in our community efforts to impart hope, compassion and love to the underserved segment of our society.” 

Hope Place has also expressed their appreciation to the contribution and support provided by MAGGI as it will ease their burden and make a difference in the lives of the underprivileged communities.

“Jom Masak & Berkongsi Bersama”

The MAGGI’s “Jom Masak & Berkongsi Bersama” contest will run from 1 May to 30 June 2022, with MAGGI contributing RM0.10 for every contest entry received. A total of RM135,000 worth of prizes are up for grabs consisting of:

  • Grand Prize: 1x Toyota Hilux Double Cab 2.4E (AT) 4X4
  • First Place Prizes: 4 X RM2,000 Cash Prizes 
  • Weekly Prizes: 108 X Cooking appliances – Worth RM200 each

To participate, consumers simply have to purchase participating MAGGI products, and submit the entry and contact details in one of the following ways:

  • Via WhatsApp: Include name and MyKad No. on the original receipt as proof of purchase, snap a photo and send the photo via WhatsApp to 018-388 3317.
  • Via Mail / Contest Drop Box: Fill in the entry form with the required details and send the form together with the proof of purchase (to be inserted in an envelope) to the P.O. Box address or contest drop box.

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