Singapore & Kuala Lumpur, August 2, 2022 – InMobi, a leading provider of content, marketing, and monetization technologies, announced today an exclusive partnership with iPrice Group to help brands bring personalized Shoppable Ad Storefronts to millions of online shoppers across Southeast Asia. iPrice Group is Southeast Asia’s leading online shopping companion, helping more than 125 million shoppers save money when they shop online.
Shoppable Ad Storefronts, consisting of Instant Shoppables and Branded Stores, is a technology which enables real e-commerce experiences within mobile ads tailored to the audience.
The access to high-quality audience segments and insights into the full purchase funnel are powered by iPrice’s deep relationships with Southeast Asia’s digital-first and traditional retailers.
These Storefront Ads can be created by brands and delivered to mobile shoppers on the InMobi Exchange via the InMobi DSP (“Demand Side Platform”) or any other third-party DSP.
According to a 2021 study by Bain, e-commerce GMV in Southeast Asia almost doubled over the last 12 months, overtaking that of India. Despite that, SEA online shoppers continue to face challenges such as seller authenticity, location-specific delivery, and price comparisons. Through this partnership, InMobi and iPrice aim to bring more engaging, relevant, and actionable ad experiences to consumers to address these challenges.
“The Shoppable Ad Storefronts from InMobi and iPrice create instant destinations for brands to guide consumers along their path-to-purchase and deliver a seamless shopping experience,” says Rishi Bedi, Managing Director for Asia Pacific at InMobi.
“It not only provides an immersive e-commerce experience with the ability to drive conversions but also invaluable audience insights for our brands.”
Through Instant Shoppables, consumers receive the best available deal recommendations for a specific product. In a highly cluttered and non-curated e-commerce market, iPrice’s product aggregator transparently surfaces reliable results from thousands of offerings available in the user’s location.
This seamless user journey reduces drop-off rates and encourages more immediate conversions.
Branded Stores provide a way to build customized shopping experiences for specific categories or groups of products.
These stores, with the original brand look and feel, carry dynamic content on price, discounts, and availability. With iPrice’s relationship across all major marketplaces in the region, customers can choose to complete the transaction from their preferred destination.
“Enabling brands to bring more relevant experiences to Southeast Asian online shoppers is a key building block of our updated strategy focused on doubling down on our core assets,” says Heinrich Wendel, Co-Founder and Chief Product Officer at iPrice Group.
“The partnership with InMobi is a perfect match of competencies and we are very excited about the potential our data can unlock.”
For both solutions, iPrice provides full-funnel insights including conversions. This enables brands to understand consumers’ digital preferences and leverage these for a variety of use cases such as creating seed or lookalike audiences, driving customer acquisition, or enhancing lifetime value.