gfknewron Delivers 345 per cent ROI After Only Three Years
The platform helps decision-makers in the tech and durables industry to make informed decisions, gain flexibility, and future-proof their business using up-to-date data.
New study reveals Total Economic Impact of GfK’s data platform for business decision makers
A new study by Forrester Consulting has revealed that manufacturers and retailers can improve market value, reduce operational costs, and increase the efficiency of marketing campaigns by leveraging the data platform gfknewron.
The platform helps decision-makers in the tech and durables industry to make informed decisions, gain flexibility, and future-proof their business using up-to-date data.
According to the study, a composite organization using gfknewron Market, gfknewron Consumer, and gfknewron Predict improved its market value by US$2.5 million, resulting in a 0.5% increase in its annual revenue.
Azam Saham
The gfknewron Predict proposition also supports pricing and promotional insights, enabling managers to monitor the performance of products across all channels and categories and adapt existing tactics quickly, resulting in an incremental benefit of US$1.1 million.
Its data platform streamlines the data collection, analysis, and reporting process, freeing up to 80% of marketing and performance insights teams and reducing FTEs and manual effort, resulting in savings of US$829,000 for the composite organization.
The study revealed that data-driven approaches lead to significant increases in efficiency, market value, and incremental profits, and over a span of three years, a composite organization recorded US$4.85 million in benefits versus US$1.09 million in costs, with an ROI of 345%.
For more information, please access the full study here: The Total Economic Impact of gfknewron
Kazi Mahmood
