Online Platforms Are Now Preferred Search Engines For Shoppers

The eCommerce industry in Southeast Asia underwent tremendous growth from 2019 to 2021, driven by unprecedented buyer adoption during the pandemic.

Online Platforms Are Now Preferred Search Engines For Shoppers
LazMall saw an unexpected surge in buyer growth and will centre its efforts around engaging and retaining customers beyond price and promotion

With eCommerce user penetration expected to reach 413 million users by 2025, more dynamic shopping journeys are seeing 57% of shoppers in the region searching for products directly on eCommerce marketplaces.

This shift away from commonly-used search engines highlights the importance of eCommerce marketing solutions and the digitalization of businesses to remain resilient and relevant amid rising global interest rates and inflationary pressures.

"eCommerce marketplaces like Lazada have surpassed social media and search engines to become the discovery channel of choice. The behavior and mindset change during the past two years have driven more high-quality consumers who are looking for high-quality authentic products, and high-quality experiences, to come to LazMall.

"Brands now have the opportunity to build mindshare and connect with consumers using the tools from Lazada, to accelerate their growth in the eCommerce space and engage the right audience,"  says James Dong, Chief Executive Officer, Lazada Group who gave the keynote speech at the event.

Going Green: Toyota Invest 730b yen In Japan/U.S. Battery Plants
Toyota says its units will churn up to 40 GWh production capacity increase to meet the growing demand for battery electric vehicles

LazMall and Innovations

Now in its third edition, LazMall Brands Future Forum (BFF) is a trade event that brings together the region's industry leaders and Lazada partners to exchange ideas and innovations aimed at enabling brands and sellers to thrive and offer a differentiated retail experience in Southeast Asia.

The event featured presentations from Lazada executives, a panel discussion with LazMall's top brands as well as interactive booths showcasing some of Lazada's experiential shopping technology.

In their joint address, James Chang, Lazada Group's Chief Business Officer and Brigitte Daubry, Lazada Group's Chief Customer Officer shared that LazMall remains a key offering which Lazada will continue to grow and invest in to uplift customer experience, engagement and retention.

The eCommerce industry in Southeast Asia underwent tremendous growth from 2019 to 2021, driven by unprecedented buyer adoption during the pandemic.

As consumers resume their post-pandemic lifestyles, Chang revealed that Lazada remains confident as buyers continue to purchase, with 8 out of 10 consumers continuing to shop online for ease and convenience, despite a lower average spend per user compared to the past two years.

LazMall also saw an unexpected surge in buyer growth, and moving forward will centre its efforts around engaging and retaining customers beyond price and promotion.

Reinforcing Chang's sentiments, Daubry spoke about the importance of deep customer understanding and insights in creating more value for shoppers, and to provide them a differentiated retail experience from offline stores and other industry players.

Shoppers  Discovery

Lazada's surveys found that customer stickiness and retention was most likely with wider product assortment, competitive pricing, increased convenience and varied options, as well as a highly-personalised shopping experience.

The LSS report showed that search-led discovery and product recommendations aided shoppers in the decision-making process, with 94% of shoppers using the search function to discover products on Lazada, and 94% actually purchasing the products they found through search. Additionally, 71% of shoppers purchased products as a result of Lazada's tailored-to-user 'Recommendations' feature.