EasyStore Acquires NovoChat to Streamline Communication with ChatGPT for SMEs
The move positions EasyStore as the go-to solution for over 50,000 small and medium-sized enterprises (SMEs) across Malaysia, Singapore, Indonesia, and Taiwan.

EasyStore, a leading provider of unified commerce solutions in Southeast Asia, has announced its acquisition of NovoChat, a Singapore-based chat commerce platform.
The move positions EasyStore as the go-to solution for over 50,000 small and medium-sized enterprises (SMEs) across Malaysia, Singapore, Indonesia, and Taiwan.
Simplifying Communications Across All Platforms Through the acquisition, EasyStore merchants will be able to manage and automate customer communication with the help of ChatGPT across multiple chat channels, including WhatsApp, Messenger, LINE, Telegram, and more, from a single centralised inbox.

Hence, this solution will simplify the process for SMEs navigating the numerous chat commerce platforms available. “Commerce transactions and communication should be seamless, just like talking to a friend,” said Frost Chen, CEO of EasyStore.
“Our acquisition of NovoChat will further strengthen our ability to serve APAC and Taiwan SMEs to sell their products and communicate with their customers on multiple channels. We are thrilled to welcome NovoChat to the EasyStore team as we strive to become the leading e-commerce platform in SEA and Taiwan.”
Democratising Technology for Small Businesses EasyStore is a comprehensive commerce solution that empowers businesses to streamline operations and reach a broader customer base through sales across multiple online and offline channels.
The platform's easy-to-use admin interface allows merchants to effectively manage sales and keep inventory in sync across various channels, including social media, marketplaces, and point-of-sale (POS) systems.
The NovoChat acquisition solidifies EasyStore's dedication to offering cutting-edge technology to small businesses to foster better customer connections.
