D’COEUR Harnesses The Power of Nature With New DCURE Hair Treatment

Conventional keratin hair products use animal protein extracted from animal feathers, hair, horns, scales, shells and hooves, resulting in the death or disability of countless animals.

D’COEUR Harnesses The Power of Nature With New DCURE Hair Treatment
D’COEUR, the No. 1 Functional Hair Care brand in Southeast Asia

Love having great-looking hair but hate the guilt that comes with using most haircare products that are animal keratin based?

D’COEUR, the No. 1 Functional Hair Care brand in Southeast Asia, feels the same, and their new DCURE Multi Proteins Hair Collagen Treatment could be the answer. With the healing power of phytonutrients, the product that has been formulated in France will help you regain your healthy hair by nourishing the cuticles and strengthening and softening the hair.

Conventional keratin hair products use animal protein extracted from animal feathers, hair, horns, scales, shells and hooves, resulting in the death or disability of countless animals.

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As an international leading functional hair care brand, results are important to D’COEUR, but it always adheres to the mission of caring for nature and sustainable development and insists on 100% vegan formula and animal-free research and development. Even if the cost is more expensive, D’COEUR insists on taking practical actions to respond to the Cruelty-Free International (CFI, Cruelty-Free International) initiative for "cruelty-free".

The Founder of D’COEUR Datin Yen Wei. during the launch, says, "We understand that today's generation wants it all - looking great, feeling great and all the while doing their part of the environment and animals.

"This is what our new Hair Collagen Treatment is all about - borrowing from nature’s apothecary with 3 types of amino acids that completely replaces harmful chemical ingredients and replenishes hair collagen.

"Real sustainability should continue to break through in a better direction, and D’COEUR is fortunate to break through this difficulty and bring the DCURE Multi Proteins Hair Collagen Treatment that we are proud of to the world.”

Hair Treatment

The new product features a combination of proteins, amino acids, peptides and oligopeptides that produces a hydrolyzed collagen that can act as an antioxidant and fight damage caused by free radicals. The 18 plant-based proteins within the product offer many benefits such as promoting hair growth, retaining moisture in your strands, aiding the production of melanin and improving hair elasticity. On top of that, the 3 amino acids that were extracted from olive and chestnut trees help preserve hair colour, strengthening and accelerating hair growth. The DCURE Multi Proteins Hair Collagen Treatment also enhances hair gloss for shinier, fuller and smoother hair.

The plant essence within the product gives the vibes of salon hair care treatment with an orange blossom scent to nourish the user's hair while basking in summer comfort.

All of our products are free from phthalates, paraben, silicones and alcohol and cruelty. D’COEUR natural solution aims to achieve healthy, lustrous hair. This is a core principle of our business approach and product range. When it came to launching our latest product, we wanted this philosophy to be reflected in all aspects of the event.” added Joe Ang the Co-Founder of D’COEUR.

The launch event which was attended by multiple KOLs also featured scalp assessment booths with experienced consultants ready to provide explanations and advice on scalp health.  There was also a heavy theme of animal welfare to drive home the importance of animal cruelty-free products.

The one-day-only, Malaysia's 1st Fragrance Museum exhibition capped off all the festivities. The exhibition featured an array of 16 different scents with details and in-depth stories behind them. The purpose of its establishment is to spread the culture of perfume, allowing more people to understand the history and classification of scent so that guests can find the fragrance that belongs to them. This is also D'COEUR's contribution to perfume culture since its establishment, after sweeping the global market with D’COEUR Hair Perfume Treatment.