CX TEAM Hercules Is Overall Winner At Customer Experience World Games

Competition highlights the importance of understanding customers' motivations, struggles, and goals as well as providing quality products and services

CX TEAM Hercules Is Overall Winner At Customer Experience World Games

KUALA LUMPUR, Friday, 15 July 2022 - CX Team Hercules, led by captain Santhakumaran Atmalingam ACXS of CX Expert Asia, emerged as the Overall Winner of the 3rd Customer Experience World Games 2022, which concluded on Monday, July 4, 2022.

Among the 25 active members from Asia, Australia, North America, South America, and Africa, the Malaysians on the winning team were Muhammad Mushriff Abdullah from CX Expert Asia; Eileen Low Siu Ping from Affin Bank Berhad; Azizean Adian from Wowshop (Media Prima Group); and Dr. Geetha Muthusamy from Universiti Teknologi MARA.

The competition, which was founded in March 2020, attracted more than 250 customer experience professionals from 50 countries. Through three challenges, this year's competition aimed to help non-profits create customer experience solutions that would be impactful.

Understanding the refugee journey and developing a toolkit for volunteers for Ukraine War refugees were among the challenges; as well as creating an intern-community engagement experience for Crossroads Foundation,

Customer experience

Hong Kong; and creating a membership experience for SpySquad UK, an educational and interactive company that creates and produces educational products and services for children between the ages of 7 and 9 years old, with a secret agent training angle.

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Christopher Brooks, the founder of CXWG, says: “The CXWG 2022 featured outstanding and inspirational solutions for the participating charities. As the partaking teams became friends and worked cohesively across geographies and cultures, this precedent provides new hope for getting more practitioners to take part in future competitions.

“Customer experience remains one of the most important focus areas for organisations in this competitive landscape. With the world pandemic, customer experience has evolved and greatly impacted how the customer behaves. This has forced organisations to re-look at the end-to-end customer journey, and leverage on technology and digitalisation to enhance the customer experience,” continues Brooks.

CX Team Hercules captain Santhakumaran Atmalingam, says, “To maintain their market share, brands must continue to adapt to new and emerging trends. Customer experience is the new marketing.

"Knowing your data and customer insights not only helps you understand the customer journey experience with your brand but also allows you to identify opportunities to provide differentiated experiences to increase customer loyalty. CXWG 2022 provided us with the opportunity to craft a holistic solution that brought value to our customers.

“CX Team Hercules is honoured to be the overall winners of CXWG2022. I dedicate this to all my team members from across the globe, who worked day and night with one vision: “Play to Win!”.