KUALA LUMPUR, January 2023: A food revolution is upon us with the plant-based meal available to a variety of restaurants in Malaysia.
The increasing concern of food security, made even more dire with inflation and the recent pandemic, has increased the cost of food supply and production worldwide, even in Malaysia.
his situation has prompted an unprecedented global pursuit to find alternative sources of food. This is where the food revolution comes into play – a revolution that will fundamentally change the way people perceive meat by transforming the meat industry into a plant-based one, thereby reducing the dependency on animal protein to create a better planet.
Here to drive this revolution and transform the food supply industry in Malaysia is The Vegetarian Butcher by Unilever – a plant-based meat brand now available to a variety of restaurants in Malaysia.
The introduction of the new brand locally is part of its Future Foods ambition, aimed at helping people transform towards wholesome living by consuming nutritious plant-based food alternatives that are sustainable and environmentally friendly. Unilever believes that delicious plant-based food is better for the health of the people and the planet. This belief forms the core of Unilever’s business strategy.
As one of the largest food manufacturers in the world, Unilever carries the responsibility of shaping the global food system. In line with their initiative, the company aims to reach €1 billion in sales from plant-based meat and dairy alternatives between 2025 and 2027, reduce food waste by half, thereby achieving zero waste to landfill, and ensure no ‘good food’ is destroyed to lower greenhouse gases.
Made by meat lovers for meat lovers
While food-related consumer habits often come and go as fads, plant-based alternatives are here to stay – and grow, with more meat eaters turning towards a vegan or flexitarian diet. In 2021, Euromonitor International’s Voice of the Consumer survey revealed that 49.5% of consumers chose to follow a flexitarian or mostly plant-based diet. The survey indicated that about 37% of consumers opted for plant-based alternatives in a bid to feel healthier.
“Consumers are increasingly becoming conscious that plant-based food consumption is in fact a more sustainable and ethical option. However, in order to help fuel this transformation, it is crucial.