Canon Elevates Environmental Conservation Efforts at Sepilok, Sandakan

The Borneo Bird Festival resonates deeply with Canon as we believe in cultivating the awareness of nature and conservation.

Canon Elevates Environmental Conservation Efforts at Sepilok, Sandakan
Hunter Zhang, Director of Image Communications Business Division at Canon Marketing Malaysia, giving a speech on Canon’s environmental conservation initiatives

SHAH ALAM, 25 October 2022 – Canon Marketing Malaysia steps up efforts in elevating the public awareness on environmental conservation and birding at the Borneo Bird Festival 2022. The event took place at the Rainforest Discovery Centre (RDC) in Sepilok, Sandakan from 22 to 23 October.

After a two-year hiatus, one of Malaysia’s largest nature festivals returns to celebrate the magnificent birds of Borneo and its natural landscape. Co-organised by the Borneo Bird Club, Sabah Forestry Department and supported by Sabah Tourism Board; the Borneo Bird Festival is an annual bird watching festival commemorating native birds in Borneo, while encouraging ecotourism and raising wildlife conservation issues.

The event has demonstrated throughout the years to be a wonderful venue for gathering nature lovers together and forging ties between local & foreign participants.

Hunter Zhang, Director of Image Communications Business Division, Canon Marketing Malaysia says, “The Borneo Bird Festival resonates deeply with Canon as we believe in cultivating the awareness of nature and conservation. At Canon, ‘Imaging for Good’ is a way to foster a better society, creating and capturing the beauty of nature and the wildlife for future generations.

Visitors at the “Touch & Try Session” testing out the EF & RF super telephoto lenses
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Liew WK, EOS Ambassador to Canon, sharing his bird photography experience with Canon’s EOS R7

"We are more than happy to support the birding community by sharing Canon’s sentiment when it comes to preserving wildlife, product knowledge and expertise to captivate stunning visual moments.”

A series of activities were spread throughout the two-day event for birders and non-birders with Bird Race, Bird Photo Race, Exhibitions, Workshops, Bird Camp and Talks on Birds. Among the main attractions of this festival are the Bird Race and the Bird Photography competition. This competition regularly attracts birding enthusiasts and photographers from all over the world.

“Inspired by our Kyosei philosophy, Canon holds a high regard for Malaysia’s birding community. We are dedicated to supporting upcoming birding events and pushing technological frontiers for both the current and future generations of birders. We want to help create a sustainable future so that the Malaysian photography and birding communities may thrive for years to come” adds Zhang.

Canon sponsored prizes close to RM 4500 for the Bird Photo Race as part of its ongoing efforts to foster a love for photography and tight bond with the birding community in Malaysia. Hunter Zhang, Director of Image Communications Business Division shared on Canon’s local and regional initiatives with regards to environmental conservation; and Liew WK, an EOS Ambassador to Canon shed light on his bird photography experience with Canon’s EOS R7.

The company showcased a full range of their EOS R-series cameras (EOS R3, EOS R5, EOS R6 & EOS R7 & EOS R10), EF & RF super telephoto lenses (EF400 Mark III, EF600 Mark III, RF600, RF800 & RF1200) and binoculars for participants to explore Canon’s product at the “Touch & Try Sessions”. Canon users who visited the booth enjoyed free complimentary camera and lens check-up handled specifically  by in-house camera product specialists.

Firmly committed to being a sustainable global imaging and technology powerhouse, Canon is no stranger to spreading awareness of the need for sustainable business operations and conservation of the environment. As part of Canon’s ongoing efforts to nurture the local birding photography community, the company is participating and sponsoring for the upcoming Taiping Bird Week on the 29th and 30th of October 2022 at Perak. Attendees can expect a Canon booth to be set up at the event similar to The Borneo Bird Festival.

For more information on the Taiping Bird Week, please visit