Astro To Continue Invest In Growth Segments

The Group will continue to invest in its transformation plans, in particular content, broadband, streaming, customer experience, data, addressable advertising and technology infrastructure to simplify our processes and most importantly, to better serve our customers.

Astro To Continue Invest In Growth Segments

For the first quarter of the financial year ending January 31, 2023 (Q1FY23) Astro has delivered the following:

  • Revenue -7% q-o-q to RM962mn
  • EBITDA +3% q-o-q to RM315mn
  • Normalised PATAMI* -9% q-o-q to RM119mn
  • First interim dividend of 1.25 sen per share

Speaking on the results, Tun Zaki Tun Azmi, Chairman of Astro, says, “The expected recovery in consumer sentiment and spending from the full reopening of economic activities has been dampened by rising inflation and disruptions in global supply chains, arising from heightened geopolitical events and COVID-19 restrictions.

“Forex volatility impacted Astro’s Q1FY23 PATAMI. Excluding unrealised forex losses, normalised PATAMI* in Q1FY23 stood at RM119mn. The Group remained cash generative, cost disciplined and proactive in its capital management. The Board has declared a first interim dividend of 1.25 sen per share.”

Pioneering Addressable Advertising:

Astro is reinventing its advertising proposition by merging the best of TV’s emotional persuasive power with smart data, presenting advertisers with new opportunities for a better and more personal TV experience. Leveraging Astro’s first party data, advertisers will be able to show different advertisements to different households who are watching the same programme.

sooka Winning Over Millennials

The streaming service, sooka achieved 1.5mn app downloads, 556mn minutes watched to date with 71% users on mobile. In partnership with Smart TV brands, sooka launched a new VIP TV plan for users to enjoy content on big screens.

Astro targets

Henry Tan, Group Chief Executive Officer of Astro says, “Despite the headwinds, we remained steadfast in executing our transformation plan and our streaming aggregation strategy. Our ARPU improved to RM97.40, as customers migrate to the new and better value packages we launched last November.”

"In addition to Netflix, we have integrated Disney+ Hotstar app onto our Ultra Box.  Over 600k homes are already on Ultra and Ulti Boxes, which run on both satellite and broadband," he says.

More @BusinessNewsMy